With a focus on longevity and authenticity, Norris Studio designs hospitality environments that welcome and endure, reflecting the character of their surroundings. Each project pairs regional craftsmanship with a contemporary sensibility, resulting in spaces that feel considered, comfortable, and quietly refined.

Before establishing her practice, Principal Samantha Feuer spent a decade at the renowned Blackberry Farm, where, as Assistant Director of Design, she helped shape the resort’s distinctive aesthetic and the design vision for its alpine sister property, Blackberry Mountain. 

The sweeping vistas of the Smoky Mountains continue to inform her work today. “I’m very connected to what’s outside the window,” she says. “When the interior and exterior speak to one another, you’ve created a truly magical space.”

This foundation in Southern hospitality continues to guide the studio’s work, shaping spaces that feel both grounded and timeless.